New look, same heartwarming mission.

In my role as a Marketing Communication Specialist at Äldrekontakt - a non-profit organization dedicated to eliminating loneliness among Sweden’s seniors, I held full responsibility for the strategic and visual evolution of their website. I was tasked with translating a new visual identity, brand strategy and volunteer service into a scalable digital blueprint.

Through an iterative process of developing wireframes and component-based design, I laid the foundation for the upcoming implementation of their new website - balancing the needs of seniors, volunteers, and donors.  

The new identity is currently awaiting final trademark approval before its official launch.